The Brand

Cobblestoned is a bold, personality-led apparel brand built around wit, energy, and sharp cultural commentary. We developed a cohesive brand identity system centred on Cobb, the mascot, who acts as the brand’s voice across products, messaging, and visual applications.

Designed primarily for statement t-shirts, the system uses thought-provoking phrases and a strong, recognisable character to create a brand that feels expressive, consistent, and instantly identifiable.